Every monthly kit is ~7,500 words across 13 sections, custom-written for your industry. Here's the full table of contents — same shape every month, fresh content each time.
This-month's seasonal angle and how to attack the kit.
Plain-English definitions for every term used in this specific kit.
What your customers are searching for this month + sleeper terms.
Editorial brief: keywords, headlines, outline, citations, personalization checklist.
A second editorial brief for the month. Different intent, different angle.
A warm note for new subscribers still finishing the Foundation Setup.
4 Google Posts, photo prompts, Q&A pairs, review responses, service-list updates.
SMS, email, post-job handout — copy-paste, fill the brackets, send.
Every directory your business should be listed on, with live URLs.
2 posts/week for 4 weeks. Bracketed for your details.
Week-by-week game plan so nothing falls through the cracks.
One rotating high-leverage play each month. $5/day ad, niche trick, seasonal play.
20-minute phone-friendly evening workflow. Built for owner-operators, not desk warriors.
Two evergreen guides included with every new subscription. Not sent monthly — they're foundational, you reference them once.
20-min plain-English read. The 5-minute mental model, the 4 pillars of local SEO, why we ship briefs (not finished posts), realistic 6-month benchmarks.
The 12-step one-time Google Business Profile setup. Plan 60–90 minutes split over a couple evenings. After this, your monthly kit's GMB Maintenance compounds.
Start with the $39/mo Kit, or bundle the Blog and Leads add-ons.
Because if 200 HVAC contractors all published the exact same post, Google would penalize all of them for duplicate content — and your rankings would tank.
So we ship editorial briefs: the keyword research, the outline, the citations, the headlines, the angle. Your writer (or ours, on the $149 tier) publishes a unique post. Every subscriber's blog stays algorithmically clean.