What's actually in a kit.

Every monthly kit is ~7,500 words across 13 sections, custom-written for your industry. Here's the full table of contents — same shape every month, fresh content each time.

1. Welcome letter

This-month's seasonal angle and how to attack the kit.

2. Quick Translator

Plain-English definitions for every term used in this specific kit.

3. SEO Snapshot

What your customers are searching for this month + sleeper terms.

4. Blog Brief #1

Editorial brief: keywords, headlines, outline, citations, personalization checklist.

5. Blog Brief #2

A second editorial brief for the month. Different intent, different angle.

6. Before You Tackle GMB

A warm note for new subscribers still finishing the Foundation Setup.

7. Monthly GMB Maintenance

4 Google Posts, photo prompts, Q&A pairs, review responses, service-list updates.

8. Review Request Templates

SMS, email, post-job handout — copy-paste, fill the brackets, send.

9. 25-Citation Worksheet

Every directory your business should be listed on, with live URLs.

10. 8 Social Captions

2 posts/week for 4 weeks. Bracketed for your details.

11. 30-Day Marketing Calendar

Week-by-week game plan so nothing falls through the cracks.

12. Bonus tactic

One rotating high-leverage play each month. $5/day ad, niche trick, seasonal play.

13. How to Use This Kit

20-minute phone-friendly evening workflow. Built for owner-operators, not desk warriors.

Plus — free at signup, yours forever

Two evergreen guides included with every new subscription. Not sent monthly — they're foundational, you reference them once.

Free at signup

SEO for Idiots

Worth $97
Included free with any subscription

20-min plain-English read. The 5-minute mental model, the 4 pillars of local SEO, why we ship briefs (not finished posts), realistic 6-month benchmarks.

Free at signup

GMB Foundation Setup

Worth $149
Included free with any subscription

The 12-step one-time Google Business Profile setup. Plan 60–90 minutes split over a couple evenings. After this, your monthly kit's GMB Maintenance compounds.

Ready to subscribe?

Start with the $39/mo Kit, or bundle the Blog and Leads add-ons.

See pricing →

"But why don't you just send me the finished blog?"

Because if 200 HVAC contractors all published the exact same post, Google would penalize all of them for duplicate content — and your rankings would tank.

So we ship editorial briefs: the keyword research, the outline, the citations, the headlines, the angle. Your writer (or ours, on the $149 tier) publishes a unique post. Every subscriber's blog stays algorithmically clean.

More on duplicate content → Don't have a writer? See the $149 tier →