:root {
  --teal: #0F4C5C;
  --teal-dark: #0a3540;
  --teal-light: #1a6378;
  --yellow: #FFC72C;
  --yellow-dark: #e6a800;
  --cream: #FDFAF0;
  --white: #ffffff;
  --gray-50: #f7f7f5;
  --gray-200: #e5e4e0;
  --gray-300: #d4d3cf;
  --gray-500: #7a7a72;
  --gray-700: #3d3d38;
  --gray-900: #1a1a17;
  --shadow-sm: 0 1px 3px rgba(15,76,92,0.08);
  --shadow: 0 1px 3px rgba(15,76,92,0.08), 0 8px 24px rgba(15,76,92,0.06);
  --shadow-lg: 0 4px 12px rgba(15,76,92,0.10), 0 16px 40px rgba(15,76,92,0.08);
  --radius: 14px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  font-size: 17px;
  line-height: 1.6;
  color: var(--gray-900);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Space Grotesk', 'Inter', sans-serif;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--gray-900);
  line-height: 1.15;
}

a { color: var(--teal); text-decoration: none; }
a:hover { color: var(--teal-dark); }
img { max-width: 100%; height: auto; display: block; }

/* ===== NAVBAR ===== */
.navbar {
  position: sticky;
  top: 0;
  background: rgba(255,255,255,0.95);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--gray-200);
  z-index: 100;
}
.navbar-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 16px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.logo img { height: 48px; display: block; }
.nav-links {
  display: flex;
  gap: 32px;
  list-style: none;
}
.nav-link {
  font-weight: 500;
  font-size: 15px;
  color: var(--gray-700);
}
.nav-link:hover, .nav-link.active { color: var(--teal); }
.nav-link.active { font-weight: 600; }

/* ===== BUTTONS ===== */
.btn {
  display: inline-block;
  padding: 14px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 16px;
  text-decoration: none;
  transition: all 0.2s ease;
  border: 2px solid transparent;
  cursor: pointer;
  font-family: inherit;
}
.btn-sm { padding: 9px 18px; font-size: 14px; }
.btn-lg { padding: 18px 32px; font-size: 18px; }
.btn-yellow {
  background: var(--yellow);
  color: var(--teal);
  border-color: var(--yellow);
}
.btn-yellow:hover { background: var(--yellow-dark); border-color: var(--yellow-dark); color: var(--teal); }
.btn-teal {
  background: var(--teal);
  color: var(--white);
  border-color: var(--teal);
}
.btn-teal:hover { background: var(--teal-dark); color: var(--white); }
.btn-outline {
  background: transparent;
  color: var(--teal);
  border-color: var(--teal);
}
.btn-outline:hover { background: var(--teal); color: var(--white); }
.btn-block { display: block; width: 100%; text-align: center; }
.btn-group { display: flex; gap: 14px; flex-wrap: wrap; }

/* ===== HERO ===== */
.hero {
  background: linear-gradient(135deg, var(--cream) 0%, #fff5dc 100%);
  padding: 96px 24px 110px;
  text-align: center;
}
.hero-inner { max-width: 880px; margin: 0 auto; }
.kicker {
  display: inline-block;
  padding: 6px 14px;
  background: var(--teal);
  color: var(--yellow);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  margin-bottom: 24px;
}
.hero h1 {
  font-size: clamp(48px, 8vw, 88px);
  margin-bottom: 24px;
  color: var(--teal);
}
.hero h1 .accent { color: var(--yellow-dark); }
.hero-subtitle {
  font-size: 20px;
  color: var(--gray-700);
  max-width: 640px;
  margin: 0 auto 40px;
  line-height: 1.5;
}
.hero .btn-group { justify-content: center; }
.hero-note {
  margin-top: 24px;
  font-size: 14px;
  color: var(--gray-500);
}

/* ===== PAGE HERO (smaller for non-home pages) ===== */
.page-hero {
  background: var(--cream);
  padding: 64px 24px 56px;
  text-align: center;
  border-bottom: 1px solid var(--gray-200);
}
.page-hero h1 {
  font-size: clamp(36px, 6vw, 56px);
  color: var(--teal);
  margin-bottom: 14px;
}
.page-hero p {
  font-size: 18px;
  color: var(--gray-700);
  max-width: 640px;
  margin: 0 auto;
}

/* ===== SECTIONS ===== */
.section { padding: 80px 24px; }
.section-cream { background: var(--cream); }
.section-teal { background: var(--teal); color: var(--white); }
.section-teal h2, .section-teal h3 { color: var(--white); }
.section-teal .lead { color: rgba(255,255,255,0.85); }
.section-inner { max-width: 1100px; margin: 0 auto; }
.section-header { text-align: center; margin-bottom: 56px; }
.section-header h2 {
  font-size: clamp(32px, 5vw, 48px);
  margin-bottom: 14px;
}
.section-header p {
  font-size: 18px;
  color: var(--gray-500);
  max-width: 620px;
  margin: 0 auto;
}
.section-teal .section-header p { color: rgba(255,255,255,0.7); }
.text-center { text-align: center; }

/* ===== ICONS ===== */
.icon { display: inline-block; vertical-align: middle; }
.icon-lg { width: 36px; height: 36px; }
.icon-md { width: 28px; height: 28px; }
.icon-sm { width: 20px; height: 20px; }
.icon-circle {
  width: 56px; height: 56px;
  background: var(--cream);
  border: 2px solid var(--yellow);
  border-radius: 14px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 14px;
}

/* ===== STEPS ===== */
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.step-card {
  background: var(--white);
  border: 1px solid var(--gray-200);
  padding: 32px;
  border-radius: var(--radius);
  transition: transform 0.2s, box-shadow 0.2s;
}
.step-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.step-num {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 48px;
  font-weight: 700;
  color: var(--yellow-dark);
  line-height: 1;
  margin-bottom: 16px;
}
.step-card h3 { font-size: 22px; margin-bottom: 10px; color: var(--teal); }
.step-card p { color: var(--gray-700); }
.step-card .inline-cta {
  margin-top: 16px;
  display: inline-block;
  font-size: 14px;
  font-weight: 600;
  color: var(--teal);
  border-bottom: 2px solid var(--yellow);
  padding-bottom: 2px;
}

/* ===== FEATURES ===== */
.features-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.feature-card {
  background: var(--white);
  padding: 28px;
  border-radius: var(--radius);
  border: 1px solid var(--gray-200);
  transition: transform 0.2s, box-shadow 0.2s;
}
.feature-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.feature-card h3 { font-size: 20px; margin-bottom: 8px; color: var(--teal); }
.feature-card p { color: var(--gray-700); font-size: 15px; line-height: 1.55; }

/* ===== BONUS BLOCK ===== */
.bonus-block {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  max-width: 900px;
  margin: 32px auto 0;
}
.bonus-card {
  background: linear-gradient(135deg, var(--white) 0%, var(--cream) 100%);
  border: 2px solid var(--yellow);
  padding: 28px;
  border-radius: var(--radius);
  position: relative;
}
.bonus-tag {
  position: absolute;
  top: -12px;
  right: 20px;
  background: var(--yellow);
  color: var(--teal);
  font-size: 12px;
  font-weight: 700;
  padding: 4px 10px;
  border-radius: 999px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.bonus-card h3 { color: var(--teal); font-size: 20px; margin-bottom: 8px; }
.bonus-card .value {
  color: var(--gray-500);
  text-decoration: line-through;
  font-size: 14px;
  margin-bottom: 6px;
}
.bonus-card .included {
  color: var(--teal);
  font-weight: 700;
  font-size: 14px;
}
.bonus-card p { color: var(--gray-700); font-size: 15px; margin-top: 8px; }

/* ===== NICHES ===== */
.niches-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  max-width: 900px;
  margin: 0 auto;
}
.niche-card {
  background: var(--white);
  border: 1px solid var(--gray-200);
  padding: 24px;
  border-radius: var(--radius);
  text-align: center;
  transition: all 0.2s;
}
.niche-card.active {
  border-color: var(--yellow);
  border-width: 2px;
  background: linear-gradient(135deg, var(--white) 0%, #fffaeb 100%);
  box-shadow: var(--shadow-sm);
}
.niche-card h3 { font-size: 20px; color: var(--teal); margin-bottom: 6px; }
.niche-card .status {
  font-size: 13px;
  font-weight: 500;
  color: var(--gray-500);
}
.niche-card.active .status { color: var(--yellow-dark); font-weight: 600; }

/* ===== INDUSTRY REQUEST FORM (inline, no popup) ===== */
.request-block {
  max-width: 760px;
  margin: 40px auto 0;
  background: var(--cream);
  border: 1px solid var(--yellow);
  border-radius: var(--radius);
  padding: 32px;
  text-align: center;
}
.request-block h3 {
  color: var(--teal);
  font-size: 22px;
  margin-bottom: 8px;
}
.request-block p { color: var(--gray-700); margin-bottom: 20px; }
.request-form {
  display: grid;
  grid-template-columns: 2fr 2fr auto;
  gap: 10px;
  max-width: 640px;
  margin: 0 auto;
}
.request-form input {
  padding: 14px 16px;
  border-radius: 10px;
  border: 1px solid var(--gray-300);
  font-size: 15px;
  font-family: inherit;
}
.request-form input:focus {
  outline: 2px solid var(--yellow);
  outline-offset: 1px;
}

/* ===== PRICING TABLE ===== */
.pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 22px;
  max-width: 1100px;
  margin: 0 auto;
  align-items: stretch;
}
.pricing-card {
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: var(--radius);
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: transform 0.2s;
}
.pricing-card.featured {
  border: 2px solid var(--yellow);
  background: linear-gradient(135deg, var(--white) 0%, #fffaeb 100%);
  box-shadow: var(--shadow-lg);
  transform: translateY(-6px);
}
.pricing-card.featured::before {
  content: "Most Popular";
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--yellow);
  color: var(--teal);
  font-size: 12px;
  font-weight: 700;
  padding: 5px 14px;
  border-radius: 999px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.pricing-card h3 {
  color: var(--teal);
  font-size: 22px;
  margin-bottom: 8px;
}
.pricing-card .price-tag {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 56px;
  font-weight: 700;
  color: var(--teal);
  line-height: 1;
  margin: 16px 0 6px;
}
.pricing-card .price-tag span {
  font-size: 18px;
  color: var(--gray-500);
  font-weight: 500;
}
.pricing-card .price-sub {
  color: var(--gray-500);
  font-size: 14px;
  margin-bottom: 22px;
}
.pricing-card ul {
  list-style: none;
  margin-bottom: 24px;
  flex: 1;
}
.pricing-card ul li {
  padding: 8px 0;
  padding-left: 28px;
  position: relative;
  font-size: 15px;
  color: var(--gray-700);
  border-bottom: 1px solid var(--gray-200);
}
.pricing-card ul li:last-child { border: 0; }
.pricing-card ul li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: 12px;
  width: 16px; height: 16px;
  background: url('assets/icons/check.svg') no-repeat center;
  background-size: contain;
}

/* ===== FAQ ===== */
.faq-list { max-width: 760px; margin: 0 auto; }
.faq-list details {
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: 12px;
  margin-bottom: 12px;
  padding: 18px 22px;
  transition: background 0.2s;
}
.faq-list details[open] { background: var(--cream); border-color: var(--yellow); }
.faq-list summary {
  font-weight: 600;
  font-size: 17px;
  color: var(--teal);
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.faq-list summary::after {
  content: "+";
  font-size: 24px;
  font-weight: 400;
  color: var(--gray-500);
}
.faq-list details[open] summary::after { content: "−"; }
.faq-list details p {
  margin-top: 14px;
  color: var(--gray-700);
  font-size: 15px;
  line-height: 1.6;
}

/* ===== SAMPLE KIT preview ===== */
.kit-toc {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  max-width: 860px;
  margin: 0 auto;
}
.kit-toc-item {
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: 12px;
  padding: 18px 22px;
  display: flex;
  align-items: center;
  gap: 14px;
}
.kit-toc-item strong { color: var(--teal); font-size: 16px; }
.kit-toc-item p { font-size: 14px; color: var(--gray-700); margin: 2px 0 0; line-height: 1.45; }

/* ===== SIGNUP FORM ===== */
.signup-form {
  max-width: 520px;
  margin: 32px auto 16px;
  display: grid;
  gap: 12px;
}
.signup-form input,
.signup-form select {
  width: 100%;
  padding: 16px 20px;
  border-radius: 12px;
  border: 0;
  font-size: 16px;
  font-family: inherit;
  background: var(--white);
  color: var(--gray-900);
}
.signup-form button { font-size: 17px; padding: 16px 26px; }
.form-note {
  font-size: 13px;
  color: rgba(255,255,255,0.6);
  margin-top: 10px;
}
.lead { font-size: 19px; max-width: 560px; margin: 14px auto 0; }

/* ===== INLINE CTA STRIP ===== */
.cta-strip {
  background: linear-gradient(135deg, var(--cream) 0%, #fff5dc 100%);
  border: 1px solid var(--yellow);
  border-radius: var(--radius);
  padding: 28px 32px;
  margin: 40px auto 0;
  max-width: 880px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}
.cta-strip h3 { color: var(--teal); font-size: 22px; margin-bottom: 4px; }
.cta-strip p { color: var(--gray-700); font-size: 15px; }

/* ===== FOOTER ===== */
.footer {
  background: var(--gray-900);
  color: rgba(255,255,255,0.7);
  padding: 56px 24px 40px;
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 32px;
}
.footer-brand img { height: 44px; margin-bottom: 14px; }
.footer-brand p { font-size: 14px; max-width: 320px; line-height: 1.55; }
.footer h4 { color: var(--yellow); font-size: 13px; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 14px; }
.footer ul { list-style: none; }
.footer ul li { margin-bottom: 8px; font-size: 14px; }
.footer ul li a { color: rgba(255,255,255,0.7); }
.footer ul li a:hover { color: var(--yellow); }
.footer-bottom {
  max-width: 1100px;
  margin: 36px auto 0;
  border-top: 1px solid rgba(255,255,255,0.1);
  padding-top: 20px;
  display: flex;
  justify-content: space-between;
  font-size: 13px;
  color: rgba(255,255,255,0.5);
}

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .nav-links { display: none; }
  .steps-grid, .features-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .pricing-card.featured { transform: none; }
  .niches-grid { grid-template-columns: 1fr 1fr; }
  .bonus-block { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr 1fr; }
  .footer-bottom { flex-direction: column; gap: 8px; text-align: center; }
  .request-form { grid-template-columns: 1fr; }
  .kit-toc { grid-template-columns: 1fr; }
  .hero { padding: 64px 20px 80px; }
  .section { padding: 60px 20px; }
  .page-hero { padding: 48px 20px 40px; }
  .cta-strip { flex-direction: column; align-items: flex-start; text-align: left; }
}
@media (max-width: 600px) {
  .navbar-inner { padding: 12px 16px; }
  .logo img { height: 38px; }
  .niches-grid { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr; }
}