Everything in your monthly kit.

The moment you open your hub, you see a single score built from five parts of your local presence: your Google Profile, your website, your reviews, your trust directories, and your photos. Each bar is tappable — tap the low one, land on the tab that fixes it. Watch the number climb week by week as you check off the work.

Pick up to 5 search terms. We check Google from 9 points around your service area and show you where you rank — block by block, not just one number. See the parts of town where you show up at the top and the parts where you don't. Swap a keyword in or out anytime. Tap the ⟳ button next to any keyword for a fresh 9-point scan — up to 20 rescans a month, with a 7-day cooldown per keyword so you're always looking at fresh data, not the same scan twice.

Every month we score your Google Business Profile across the 7 signals that move local rankings: your categories, your description, your listed services, your attributes, your Q&A, your hours, and whether your website has UTM tracking. Each one has a target (like “500+ characters in your description” and “20+ services listed”) so you know exactly what to fix. Refreshed every Monday morning.

On the services signal specifically, we don't just check whether you have services listed — we check whether Google is reading them as one service listed four times (a spam signal you didn't know you were sending), we flag duplicates and near-duplicates, we detect coverage gaps between what you told us you do and what's actually on your Google listing, and we suggest categories worth adding based on your trade. So a plumber missing “Emergency plumber” as a category sees exactly that in their action list.

We detect your top 3 local competitors — or you can pick them yourself. Every Monday we snapshot where you and each of them stand: photos, reviews, ratings. You see the exact numbers side by side, plus a running 13-month history so you can watch the gap close (or open) week over week. No vanity metrics, no "your score went up 3 points" — just the specific plays that move the needle. Swap any competitor out from your Your Setup tab any time — the new pick flows into next Monday's scan.

Every Monday we scan you and your competitors to see if a competitor added photos, picked up new reviews, their rating shifted — or yours did. If something moved, you get a task card in your hub. Each card tells you what happened, where you stand now, and the specific play to run this week — whether it's uploading photos or focusing on reviews, we tell you exactly what to do to catch up. Check it off when you're done, or it stays put as a reminder. No email spam — the alerts wait for you in your hub.

Beyond the 5 you're already tracking, we hand you a list of 10 more keywords worth targeting — picked for your trade, your city, and your kind of customer. The list refreshes every month — high-volume terms often stick around, and when the list rotates, it's because search demand shifted in your area. Add any of them to your tracked slots from your Your Setup tab any time (each add uses 1 of your 20 monthly rescans; removing is free) and they pick up on the next scan.

Every rank scan measures where you show up on Google's map — pin by pin, across your service area. Your Map Pack Share is the percentage of those pins that put you in positions 1, 2, or 3. Refreshed every time you run a scan. Watch the number climb as you close gaps. Broken down per keyword so you can see which searches you're winning the pack on and which you're not.

Each month we pull your 5 most recent reviews and draft a personal reply in your voice — click to copy, then paste into Google. Plus a full toolkit: 3 SMS templates, 2 emails, and 3 verbal scripts for crew, office, and owner — pre-filled with your name and review link.

Pre-filled with your business name and a QR code that goes straight to your Google review page. Print it, stick it on the counter or in the truck. Customers scan, review, done.

Once we've been tracking for a month, your hub shows your review pace next to your competitors' — reviews per week over the last 30 days (your pace right now). At the 3-month mark, a 90-day window unlocks (your sustained trend). See at a glance whether you're pulling ahead, matched, or falling behind. If a competitor is racking up reviews faster than you, we tell you which one and by how many.

Written in your brand voice, tuned to your niche and the season. Copy-paste ready. Every post has four buttons: Copy, Edit, Regenerate, and ↶ Undo. Tweak it your way, or if a regen goes sideways, one-tap undo restores the previous version. Up to 3 fresh versions per post if you want a different angle.

Same brand voice, same seasonal alignment. Each caption comes with an image idea, so you know exactly what photo to grab to go with it.

Each post comes with a recommendation for when to publish it — tuned to your niche and where your customers actually are online. HVAC, restoration, and garage door audiences all show up at different times, so timing is set per trade.

HVAC June = AC tune-ups. Roofing June = hail season. Landscaping June = lawn revival. Every post, caption, and content piece lines up with what your customers are searching for right now — tuned for your niche, your country, your city.

See exactly how many photos you have vs your top 3 competitors. We hand you a short list of the specific shots to grab this month — “Technician installing AC condenser,” “Before/after hail repair” — not “Get more photos.” Based on what actually wins in your trade.

A monthly calendar built for your trade and your city — HVAC gets heat pump rebate deadlines, roofing gets hail season windows, landscaping gets first-frost planning. Not generic “post about summer” — specific events, dollar figures, and dates you can build content and offers around. Refreshes every month with what matters right now for your area.

When someone asks ChatGPT, Gemini, Grok, or Google's AI “best HVAC in Calgary” or “how much does a new roof cost?” — we check whether they hear your name. Tracked weekly, kept for 13 months rolling. Every scan shows which competitors AI mentioned instead of you, and a sparkline reveals whether your visibility is climbing, flat, or slipping over time.

Every month we check the SEO parts of your website that actually matter: page title, meta description, LocalBusiness schema, address consistency, and Core Web Vitals (page speed, mobile responsiveness, layout stability). When something's off, we draft the fix — a rewritten title, a full meta description, or the schema markup ready to paste in.

Plus a full Service Area Page audit. We crawl your site to see how many dedicated pages you have for the cities and services you rank on, flag missing ones (a Calgary roofer with no /calgary-roofing page is leaving rankings on the table), and highlight thin or duplicate SAPs Google might be ignoring. If our detector misses one you actually have, one tap tells us and we re-scan.

Every fix from your monthly audit, compiled into a single message you can email straight to your web developer. They open one email, they know exactly what to change and where. No “can you look into the SEO?” back-and-forth.

We compare what's on your Google listing against what you tell us — so a mismatch in suite number or old phone number never costs you a call. Plus a checklist of the top directories to double-check.

25 directories worth claiming — picked for your trade, your country, and your city. Tiered by importance: must-do, should-do, nice-to-have. Open one, submit your info, tick it off. Don't think SEO — think “extra places customers can find me.”

Every morning we snapshot your Google Business Profile via the Places API. If your name, phone, website, category, hours, or photos change unexpectedly — even from a competitor edit — you get an email within 24 hours so you can revert it. Severity-tagged (critical, important, notice). Don't want to hear about one of them? Mute it per-signal from your hub — the setting syncs across every device you open the hub on.

Before every Canadian statutory holiday, we flag it in your hub 14 days out so you can update your Google hours before customers show up to a closed shop. Province-specific — we know Alberta's Family Day is different from BC's, and Quebec has its own. U.S. holiday coverage coming next.

Built into your hub. Paste your website URL — get back a tagged link that tells Google Analytics “this visitor came from my Google Business Profile.” Copy-paste it into the website field on your GBP. Requires GA4 or similar installed on your site.

Each week you get 3 short tasks — 5 to 20 minutes each — picked from your actual gap data, not a generic SEO checklist. Every month is themed across 4 weeks so you know exactly what you're working on when you sit down Monday morning. Never stare at 30 fixes wondering where to start.

Every task has a button that jumps you straight to the exact card that needs fixing. No hunting through tabs. Click, land on the fix, do the thing, tick it off.

Everything above lives in a single hub you open from your phone. Sticky URL — bookmark it once, open it anytime. Sections scroll left to right like the apps you already use. Lightweight enough to open on a cellular connection between jobs.

On the 1st you get a single email that tells you why your rank changed last month — not just what changed. As we build snapshot history, the story attributes movement to specific causes ("Competitor A added 22 reviews while you added 3"), calls out the single biggest opportunity for next month, and previews your fresh pack — one Google post + one caption to publish immediately, with the full pack (all posts, captions, weekly plan, fresh rank grid) waiting in your Hub. Every rebuild is held until our team reviews it — the email won't fire until we approve it.

A floating chat button in the bottom corner of every screen. Type your question, hit send — we get it instantly. Ask about a stat, a task, a fix, anything. No ticket system, no waiting three business days.

Add or swap the keywords you want to track. Change your 3 tracked competitors. Edit your service list. Enter your avg job value + close rate to see dollar impact math on your Home page. Ask us a question. Everything you can tune about your kit lives in one place — no digging.